Saturday was one of those days. I got to spend it with people I love. I got to get away from the farm and tell people about our cheese. It was a great day.
Bright and early Saturday morning, Heidi, Necia, Evan, and I loaded up and headed to Chicago. Heidi demoed cheese at both Standard Market locations. Evan, Necia, and I demoed our cheeses at Eataly. In store demos are a great way to get in touch with our customers. I have so much fun explaining our selling points; grass-fed, raw milk, organic, farmstead, and Animal Welfare Approved. I always learn something as I listen to Evan talk about the flavor profiles of each cheese and about what makes each cheese unique.
My favorite moment was when 2 siblings sampled the cheeses, a boy of about 13 and his sister who had to be around 10 years old. They grabbed their grandparents who they were shopping with and dragged them to the cheese counter to buy our cheese. That was great feedback!
Unfortunately, we are limited by time and distance when it comes to in store demos. We do try to do as many as possible. Even Luke, Vicky, and family got away from the farm for the weekend. Luke and his daughter, Esther, demoed cheese at 2 Ann Arbor area Kroger stores and Vicky was at Greenfield Village selling our cheeses at the Farmer's Market. It was a great weekend for Grassfields Cheese and we all had a wonderful time.
Angela~The Cheese Shop Mafia